Thierry Mugler boldly imagined a perfume that would change the world,
a new fragrance that evoked fantasy, comfort, imagination and memories,
those of childhood treats...
Developing the scent took patience and creativity.
On the one-hundred-fortieth trial, I was completely blocked
by my overdosed vanilla-patchouli accord: powerful, unique,
interesting, but not feminine at all.
At the same time, all flowers seemed to make it dull
and remove its purely oriental character,
which we really wanted to keep.
It was only when we met in person with Thierry
Mugler that it all became clear. He spoke to us about
his passion for chocolate and the decadent
flavours of his childhood...
Olivier Cresp, perfumer.
That was the light bulb moment.
As a perfumer,
the ear is sometimes more
important than the nose...
Yves De Chiris
of Quest International.
This meeting helped get Olivier Cresp's
work back on track. The perfumer revisited
his initial training in food flavourings
and began to explore the baking,
dessert and sweet aisles in supermarkets...
After 494 mouth-watering trials later,
a resolutely different fragrance was created
which opened up a new olfactory path,
Cresp describes the process
as “an incredible olfactory adventure!”